Founded in 1953, Genuine Broaster Chicken is known for serving pressure fried chicken. Present in more than 35 countries around the world, the food-giant recently made in-roads in India with as made as 90 outlets by the end of 2017. Owned by Mumbai-based Yellow Tie Hospitality (YTH), the Hyderabad outlet at Jubilee Hill, is a heaven for foodies who want to enjoy a delicious meal with the right ambiance at an affordable price.
Client : Genuine Broaster Chicken Hyderabad
Here’s what we did
PR for Genuine Broaster Chicken
Press & Media Relations
Through social media, we let the avid foodie know about their lip-smacking recipes as well as showed our creativity during festivals where the audience now knew about the best place in town to celebrate the festivities. Gaining audience retention via social media through posts and creatives relating to events and discounts and live screenings of cricket matches created a loyal fan base at the restaurant. In short, our creatives uploaded across many social media platforms made sure that the pictures did the talking for the brand and strikes a chord with the audience.
Making foodies go crazy
Through our well-made creatives and captions for each of the recipes available at the restaurant, we made sure that the mouth of the avid foodie in Hyderabad has only one place to solve his cravings
Cravings during festivals
We Indians love our food, even more, when there’s a festival. Be it Diwali, Eid, Christmas, etc, there’s always food to go with the festivities and celebrations that we enjoy with our loved ones. We designed a host of such creatives for the outlet, letting customers know that there’s one place in town where they can ring in the festivities in style.
Cricket and Food combo
Knowing that the foodie can enjoy his food as well as a game of cricket, we knew that this was a section of the audience that we had to tap into. We made a host of creatives that were uploaded a few days before a big match letting the cricket fan know that they can now have a blast thanks to the match screenings at the outlet.
Events & Discounts
There is always something happening at GBCH, Hyderabad. Letting the audience know about the offers, discounts and other events throughout the week would only lead to an increase in sales and that’s exactly what we did through a series of well-made creatives and captions that sure appealed to our target audience.